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In this article, we'll look at the most important items that small businesses should consider when managing their website.
We will also examine why trying to do everything yourself as a small business owner may not be the best approach.
Website management refers to overseeing, updating, and maintaining a website to ensure it functions and operates properly.
Part of the management is to ensure the website is fast, secure, and always up-to-date.
Basic website management will typically include software updates, backups, and security updates. However, there is much more to do for small business owners to properly manage their websites.
Many hosting providers continually promote how EASY it is to manage your own website. But what they don't tell you is that you need a lot more than basic hosting to properly manage a small business website.
Small business website management is more involved and does require a lot more time and expertise than most small business owners think.
Here are some of the most important tasks you need to consider:
Regular Content updatesRegular Security updatesPerformance MonitoringAnalytics trackingBackup and recoveryVerifying Mobile responsivenessSearch engine optimization (SEO)So proper small business website management requires the small business owner to do much more than just basic management. This means more frequent backups, staying on top of security updates, and ensuring the site is always fast and well-optimized for speed and the search engines.
Website management is much more complex and requires even more attention to detail than just a few years ago. This is due to the amount of competition each small business owner faces on the web.
Good website management will help small business owners establish a professional online presence, improve search engine rankings, and drive more traffic to their websites. If the website is NOT properly maintained, the search engines will notice, and the website will lose ranking.
There are several things you need to consider when managing your small business website.
Regular Content Update - When it comes to website management, one of the most important things is adding new content. New content should be added at a minimum once a month. This should include well-written and optimized blog posts. Sales copy and any special promotion the business owner has that month.
Adding new content will show the search engines that your business is active and growing. This will help move your website to the top of the search.
Search Engine Optimization - Another important aspect of website management is search engine optimization (SEO).
Search engine optimization does take some talent to do correctly. It's a good idea to look at hiring a professional to get this initially set up and point you in the right direction.
Proper SEO will help ensure that your website appears in search engine results for relevant keywords.
This is important because the higher your website appears in search results for the correct keyword phrases, the more likely people will see your website.
Mobile friendly - With more and more people accessing the internet on their smartphones and tablets, it's essential that your website is optimized for mobile devices. Make sure your website is easy to navigate and read on small screens. It should be fast, and the layout should be done to better promote your products and services on all mobile devices.
Security - Security is another critical aspect of website management. Use a secure hosting service provider that does regular backups and adds extra protection against hacking and malware.
Additionally, your website should be protected with a good business-grade SSL certificate, which encrypts all data sent between your website and visitors' browsers.
Maintenance - Website management is a continuous process. It can take time to properly set up and establish a good maintenance routine for your small business website.
It is always a good idea to consult professionals, even if you plan on doing everything yourself.
An experienced consultant will help you set up a good management routine and be there to help if you have any questions or if something goes wrong.
Yes absolutely!
One of the best things you can do for your small business is to have professionals help take care of your website, SEO, and other online services.
Many developers, designers, and marketing companies today are using professional website management services to take care of their client's websites.
This is because website management has become a lot more complex. Today it takes several skill sets to properly manage a small business website.
For who you should hire to properly manage your website, the quick answer is people with experience!
Getting help with your website is a great idea, but finding the right people to do the work can sometimes be difficult.
Many different disciplines go into properly managing and maintaining a small business website. So you are looking for more than one person to get everything done right.
We have been doing website management for over 20 years and have yet to find one person with all the skill sets needed to properly manage and maintain a small business website in all areas.
Your best solution is to find a team of professionals that can cover everything you need.
You could put together your own team, but looking for an already established team will be easier.
Just having a website is not enough. It takes lots of experience to properly manage and maintain a small business website on today's internet. Finding a good team of professionals to work with is essential to your online business success.
A good website management company should cover the following areas to ensure your website is running and functioning properly. You will want to look for a service with a good reputation and history.
Website content updates Regular website security updates Better backupActive website monitoring Regular maintenance checks Regular analytics reports WordPress Security UpdatesGoogle Analytics Reports24/7 Uptime MonitoringBusiness Citation ManagementGoogle Webmaster Tools ManagementImage and Site Code OptimizationWebsite Speed MonitoringMonthly Website ReviewsWebsite management for small businesses can be difficult to do by yourself. With so many moving parts and technical details, it can be easy to get overwhelmed. Finding a team of professionals to work with is ultimately your best solution for your online business success.
As a small business owner, your website is one of the most important assets you have. It's often the first point of contact with potential customers. It can be a powerful tool for attracting new business and building your brand.
If you want to find out what we can do for your small business, gives us a call or send us an email.
All photos used have been curated by Verity staff
Verity Editorial Staff
The editorial staff at VerityHosting is a team of hosting experts with over 25 years of experience managing, monitoring, and maintaining hosting services for small businesses.
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